Not so long ago, men were men. They spent their Sunday afternoons building things with their bare hands, they didn't pay someone else to change their oil, and they certainly didn't sip anything that was pink in colour, expensive and came in a cocktail glass. Then the modern world happened and, somehow, man was redefined...smoothed over...watered down. He became 1/10th man and 9/10th Calvin Klein Obsession cologne.

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